PrimaryBid Rebrand

As part of PrimaryBid’s rebrand, I led the motion aspect alongside the brand team, shaping a dynamic visual identity that reflects the company’s values and marks the start of an exciting new chapter. I created a fast-paced, dynamic animation style that was incorporated into the motion guidelines and applied across deliverables, reinforcing the brand’s energy and momentum. This approach aligns with our commitment to innovation while maintaining clarity and consistency. I also developed icons, shapes, and templates to strengthen the brand’s identity and streamline communication.